In the wholesale distribution industry, timing, flexibility, and efficiency are critical. For companies managing high-volume product movement, ensuring on-time delivery and seamless logistics can be a complex challenge. This case study explores how Averitt’s comprehensive transportation and logistics services have helped All South Flooring optimize operations, elevate service levels, and gain a competitive edge in the Southeast market.
Shipper Background:
All South Flooring is a wholesale distributor of resilient flooring products, serving retailers, dealers, and commercial contractors throughout the Southeast. The company focuses on providing solution-driven products while maintaining high service levels to meet home closings, contractor deadlines, and large scale commercial project demands.
As the company grew, it needed a transportation partner that could keep pace – offering scalability and flexibility without requiring it to operate an in-house fleet.
The Challenges:
Before partnering with Averitt, All South faced several supply chain obstacles that affected both operational efficiency and scalability:
- Unpredictable Freight Schedules: Relying on multiple carriers without a streamlined pickup system made it difficult to meet customer expectations for timely deliveries.
- Scalability Without an In-House Fleet: Without an internal trucking operation, All South needed a flexible logistics partner to accommodate fluctuating demand.
- Technology and Process Efficiency: Manual rate shopping and order processing across multiple carrier websites created inefficiencies in quoting, booking, and tracking shipments.
- Oversized Freight Handling: Moving long, delicate flooring materials – including trim, molding, and stair treads –required a carrier with specialized handling expertise.
Averitt's Solution:
Averitt provided a multi service logistics strategy tailored to All South’s unique needs, delivering both operational efficiency and supply chain reliability:
ENHANCED FREIGHT FLEXIBILITY:
- To improve shipping efficiency, Averitt provides Drop & Hook service, allowing All South to load trailers throughout the day, even after business hours.
- This eliminates uncertainty around pickup times and ensures a seamless flow of shipments, reducing delays and improving customer service.
STREAMLINED FREIGHT MANAGEMENT:
- Averitt Connect consolidates all Less-Than-Truckload (LTL) shipments onto a single platform, providing instant rate comparisons and a more efficient booking process.
- With enhanced visibility, All South can track shipments in real time and automate bills of lading, eliminating manual entry errors.
SCALABLE LTL AND TRUCKLOAD SOLUTIONS:
- Averitt’s LTL services provide All South with a reliable and cost-effective way to move freight, ensuring efficient distribution while maintaining flexibility to meet customer demand.
- For larger shipments, Averitt’s Truckload services provide cost-effective, high-volume transport options, helping All South optimize its inventory replenishment strategy.
STRATEGIC WAREHOUSING AND DISTRIBUTION SUPPORT:
- With Averitt Distribution and Fulfillment, All South benefits from optimized inventory positioning, reduced transit times, and improved customer service levels.
- The ability to store and ship private-label products quickly ensures they maintain high service standards in a competitive market.
Watch the short video below to learn more about Averitt Distribution and Fulfillment!
RELIABLE DELIVERY WITH PROFESSIONAL SERVICE:
- Averitt’s uniformed drivers and well-maintained equipment provide a consistent, professional experience that reinforces All South’s brand image.
- Drivers go the extra mile – helping customers with delivery challenges and ensuring that products arrive in pristine condition.
“Averitt has been an outstanding partner, helping us increase service levels exponentially while giving us the flexibility to meet our customers’ needs.”
- Greg Capell, Vice President of Operations and Finance, All South Flooring
Results:
- Higher Service Levels for Customers: Consistent, on-time deliveries give All South a competitive advantage in a market where lead time is critical.
- Greater Logistics Visibility and Automation: Averitt Connect eliminates manual freight booking, allowing quicker decision-making and streamlined operations.
- Extended Shipping Windows and Faster Fulfillment: Averitt’s Drop & Hook program allows All South to load trailers throughout the day, even after business hours, providing greater flexibility in meeting customer demands.
- Scalability for Long-Term Growth: With a multimodal approach, All South can efficiently manage LTL, Truckload, and distribution as its business expands.

Conclusion:
As All South Flooring continues to expand its reach across the Southeast, having a logistics partner that can scale alongside it is critical. With Averitt’s flexible transportation solutions, technology-driven efficiencies, and commitment to service, All South has gained a reliable foundation for growth.
With a strong foundation built on efficiency, flexibility, and trust, All South Flooring is well positioned to continue its growth trajectory – without the burden of managing an in-house fleet. As new opportunities arise, Averitt will be there to help navigate the next phase of All South’s success.
POWER OF ONE APPROACH: COMPREHENSIVE LOGISTICS SOLUTIONS UNDER ONE ROOF
At Averitt, our Power of One approach offers shippers an integrated logistics experience, bringing together every service needed to streamline your supply chain. With LTL for flexible regional and North American coverage, Truckload services offering extensive capacity and cross-border support, and Dedicated fleet solutions tailored to your operations, we provide seamless transportation from start to finish.
Our Distribution & Fulfillment services offer warehousing flexibility with nearly 5 million sq. ft. of space, adaptable for seasonal fluctuations, while our Integrated and Global Logistics Solutions handle everything from cross-border transport to customs brokerage.
With facilities near major East and Gulf Coast ports (Norfolk, Savannah, Charleston, Jacksonville, Mobile, and Houston), Averitt enables direct distribution from port to market, minimizing handling time and expediting delivery. Our strategically located facilities reduce transit times and optimize distribution by bypassing the need for inland distribution center storage, allowing products to reach dealers faster and with fewer touchpoints.
By consolidating all your logistics needs into one reliable partnership, Averitt’s Power of One approach simplifies operations, enhances efficiency, and enables a cohesive flow across your supply chain. With one contact and one invoice, we bring the full power of our capabilities to meet your unique logistics needs, so you can focus on what you do best – while we take care of the rest.
Watch the short video below to learn more about how Averitt can support your supply chain needs at every turn!