Discover how Averitt has become an integral part of Cracker Barrel’s supply chain success in our latest case study video. Over nearly 25 years, Averitt has provided Cracker Barrel with comprehensive logistics solutions, from global visibility to seamless transportation management.
This partnership is built on mutual trust and collaboration, ensuring that Cracker Barrel’s supply chain runs smoothly and efficiently. Watch the video to see how Averitt’s innovative solutions and dedicated support have helped Cracker Barrel achieve their logistics goals.
Video Transcript
Jim Burnett: We are Cracker Barrel. We are part restaurant, part retail. We serve great food and great retail products to our guests across the country.
Scott Gardner: So here at our distribution center, we serve all 660 Cracker Barrel stores with their retail product and restaurant supplies. They get a one delivery each week, and Averitt does approximately two-thirds of those deliveries for us.
Jim Burnett: We've done business with Averitt for coming up on 25 years, and I think that the success of that relationship is not only because of Averitt's operational expertise, but for me, I think it really boils down to mutual trust across our organizations that we're going to come together and collaboratively solve problems as they arise within the Cracker Barrel supply chain.
Again, we trust them that they're going to have our interests in mind as we design these mutual solutions.
Clint Eden: Averitt and Cracker Barrel have had a long-standing relationship. Over the years, that relationship has really grown. We've implemented our Averitt Integrated solution, which is called Averitt Enterprise, which is a transportation management system where we are planning all of the loads outbound for Cracker Barrel. We also have technology with FourKites, a visibility technology where we are monitoring their POs that originate in China, and we are transloading the product from China onto Averitt trailers in Savannah. And that relationship, again, has grown over the years, very strategic, where it seemed like at the beginning we were doing the basic blocking and tackling of delivering the freight to our Dedicated division. Now, we have this full supply chain visibility tool that we have in place.
Camron Coker: These are some examples of some of the outbound loads here. You can see it on the stop level and see when they arrived, when they departed. And we even do the on-site as well. And this is the main facility here, the distribution center, with all the zones and dock doors.
Jim Burnett: One of the major values that we've gotten from our relationship with Averitt Enterprise has been global visibility to our retail product. We've leveraged the Enterprise relationship into a relationship with FourKites that has given us SKU-level visibility to the moment one of our containers crosses the bow of a ship in Asia to the moment that it is integrated into our yard here in Lebanon, using a yard management service, and then through this building and then out into our stores. So our retail managers have iPads where they're able to track truck level visibility as to where their truck is and leverage predictive analytics and machine learning as to when those items will be arriving at their back door. None of that would be possible without our relationship with Averitt Enterprise.
Scott Gardner: Averitt is kind of the glue that holds our supply chain together. Without Averitt, we couldn't get done what we need to get done every day. The benefits are almost immeasurable for us, from the relationship that drivers have at the stores with our store managers to Averitt's engineering and technology team. It just drives innovation and continuous improvement throughout our supply chain. So as a person that's responsible for moving goods both within this distribution center and throughout the country and the world, I know that if I have a problem, and the problems are going to definitely pop up, that if I reach out to Averitt, there's going to be a person on the end of that line, on the other side of that email, on a text that is going to respond not only appropriately, but also with our best interests at heart and get things done that need to be done to fix that problem.
Jim Burnett: The Averitt Cracker Barrel relationship works because of that trust between the organizations, but also because of Averitt's care. We know and are extremely confident that Averitt cares about doing the right thing for Cracker Barrel. It cares about servicing our business in a way that makes mutual sense and provides mutual value.
Clint Eden: The relationship between Averitt and Cracker Barrel, I think, has been a success because it's such a fit culturally. It's just a great example of The Power of One.
